Casinos Austria Wins Best Marketing Campaign Award
For immediate release
Vienna, 13 February 2012
Casinos Austria has received the award for “Best Marketing Campaign” at the Totally Gaming Awards held in London on 23 January during the ICE 2012. The sell-out inaugural event acknowledged best practice and innovation in gaming in a setting that allowed the industry to meet and network in style.
The Vienna-based gaming operator’s new multimedia campaign clearly impressed the judges. Both stylish and contemporary, the campaign portrays the “casino experience” from a new perspective, using catchy headlines that address consumers directly and convey the unique Casinos Austria flair with a twinkle in the eye and state-of-the-art imagery. Designed as a genuine multimedia package, the nationwide campaign makes use of all media formats – from print, posters, TV and cinema to internet banners, pre-roll ads or direct mail – and offers plenty of scope for local and/or regional adaptation.
“We are delighted to have been selected for this award,” said Casinos Austria CEO Karl Stoss. “Our new marketing campaign has only just been launched, so it is rewarding to see that it has already made a good impression – not only on our customers, but also on the industry.”
The “Best Marketing Campaign” award was sponsored by the renowned UK-based PR and communications agency, Scott & Jones. Other finalists in this category included Boylebingo.com, Casino Cosmopol, Gasser Chair Company, Holland Casino, International Game Technology (IGT), SPIELO International and Svenska Spel. All nominated marketing campaigns were judged on a variety of aspects, including originality and innovation, excellence in concept, copy and design, impact on customer experience, effective use of social media and social responsibility.
“Casinos Austria is totally committed to social responsibility, so we particularly welcomed the fact this element was taken into consideration in the judging process,” said Stoss.
About Totally Gaming Awards
Organized by Clarion Gaming in cooperation with the European Casino Association and the UK’s National Casino Industry Forum, the Totally Gaming Awards were developed to recognize and reward innovation, as well as great products and services, across the gaming industry. Awards were presented in a total of 12 categories, including Best Landbased Casino, Best Online Casino, Best Casino Operator, Best Online Gaming Product, Best Mobile Gaming Product, Best Bingo Product, Best Lottery Product, Best Betting Product, Best Street Supplier, Best Manufacturer, The Media Award and Best Marketing Campaign.
About Casinos Austria
Casinos Austria AG is the parent company of the Casinos Austria Group. The company also operates the 12 casinos in Austria and has held the sole concession to operate casinos in the country since 1968. For further details, please visit the Casinos Austria website.
For further information on Casinos Austria, please contact:
Casinos Austria International
Corporate Head of Marketing
Phone: +43 1 534 40 524